This Month's Top 17 Instagram Comment Strategies

It's possible that you could go two days without accessing Instagram if you're not an addict like me. When you check your feed, you can see updates from some of your friends that were made only minutes ago and updates from others that were made days ago. Tell me, then, what's going on. What happened to the chronological arrangement of your Instagram feed?

Instagram's algorithm has developed in the same way as those of other social networks.

This article will provide a brief summary of the recent changes to Instagram's algorithm, as well as tips on how to create the most engaging posts possible to increase the number of comments and, thus, your profile's visibility in the feed and the likelihood that new people will discover your content.

An Explanation of Instagram's Feed Algorithm

In June of 2016, Instagram announced that it will be making changes to its algorithm to give more weight to recently submitted material that is relevant to individual users. Since most Instagram users were already missing 70 percent of the content in their feeds, this might make it harder for social media marketers to get their organic Instagram posts seen. Shortly after Facebook began giving more weight to posts from friends and family in 2018, Instagram did the same. Its algorithms gradually gave less weight to advertising and brand names.

Nonetheless, brand posts with organic engagement may sometimes evade these algorithms. It's one of the factors that determines a post's placement in the Instagram feed, how many likes and comments it gets. When it comes to Instagram feed rankings, keep these things in mind:

The number of positive reactions to a post.

Whether or not the customer has interacted with your content recently

A positive feedback loop is formed when followers engage with your organic Instagram posts; the more likes and comments a post gets, the more likely it is to show up on the Explore tab, where people who don't already follow you may come across your popular content.

You need to complete the following before we go into strategies for attracting more comments:

Open up your account to the world.

Make an account to increase the likelihood that potential listeners will come across your work. You may turn off your private account by visiting your profile, clicking the settings cog in the top right, and then toggling the Private Account switch to the Off position.

Accept instant messages.

Turn on push alerts so you can like and reply to followers' comments right away. Just keep in mind that the more people interact with your posts, the higher they will appear in their feeds.

You may customize the Instagram actions for which you get push notifications by going to your profile, hitting the gear icon in the top right, choosing Push Notification Settings, and then making your selections.

Assemble interesting resources and share them.

One person on your team should be in charge of scheduling and editing Instagram posts, but everyone should be encouraged to submit photos, videos, and ideas to keep your feed fresh and interesting.

Create a plan for your Instagram posts.

We recommend publishing no more than once a day, but you should choose a posting schedule that works for you. Keep in mind that time plays a factor in the formula, so don't overlook posts at the beginning of the day. To avoid posting the same thing on several platforms and to ensure that you're covering all of your bases, feel free to download our social media content calendar.

Okay, now that we're on the same page, let's talk about how to get more comments on Instagram posts (and likes).

Five, have a contest or freebies.

Instagram contests and giveaways are a great way to get people to engage with your content and interact with your account. Instagram may be used to spread the word about a contest, with entrants just required to leave a remark on the contest announcement. You may make your promotion a week-long effort in which people leave comments once a day. By encouraging fans to share their own photos and tag or mention your business, you may tap into user-generated content (UGC).

Take over someone else's Instagram account and post as them.

Instagram takeovers are a fun and fruitful approach to connect with your industry's leaders and share your content with their followers. They're also an astute way to boost engagement on Instagram. Takeovers on Instagram include one user temporarily taking over the account of another in order to publish photos and videos from that person's point of view, usually for a day. The following are common goals of those who carry out takeovers:

One of your coworkers

Powerful person

A company that operates in the same market as you do

Instagram accounts, both yours and the ones you take over, tend to get more comments during these takeovers.

Invite readers to share their thoughts in the discussion below.

An simple way to increase your Instagram comments is to just ask for them.

Instagram posts that encourage comments from followers, whether via a question to which followers must respond or by the tagging of friends and acquaintances, tend to do well. It's a fun and easy way to interact with your readers, and you'll receive more feedback as a result.

See an example of one of our Instagram posts that included a question for our audience there. If you want more responses and comments on your posts, you may identify them with simple questions like "Agree or disagree?" or "What's your advice?"

Put up something weird, funny, or perhaps divisive.

Researchers looking at the factors that cause information to spread rapidly found that the events that went viral online often struck a chord with people. Suspenseful posts, shocking ones, and those that evoked surprise or confusion were very popular. As such, you may want to think about what kind of content you might provide on Instagram that elicits a positive emotional reaction from your followers.

Do you know of anything that might make an interesting article, such as a shocking fact, a happy experience, or a noteworthy development in your field? Content that is interesting to a broad range of people, rather than just those who are interested in your company, is more likely to encourage discussion.

Our "gorilla" marketing April Fool's Day prank received a lot of attention and positive feedback from viewers, so we thought we'd share the teaser video with you.

Put up a video

Video consumption on Instagram increased by 40% last year, prompting the platform to introduce a new limit of 60 seconds for user-uploaded clips. Put up this interesting content to persuade Instagram users to pause what they're doing and watch your video. Posting something interesting and inviting people to leave comments on it increases the likelihood that they will do so.

Make use of suitable hash tags.

Hashtag searches and the Explore page will show your Instagram photographs if you use relevant and popular ones. In fact, there is a nearly 12 percent increase in engagement for posts that include at least one hashtag. It's possible that influential individuals and interested parties may comment on the fact that you've been talking about topics of mutual interest.

Time your publication for maximum impact, as suggested in point number eleven.

The question of when is the best time to post on social media is a hotly debated one, with varying answers depending on the specifics of the business, the size of the audience, and the nature of the content being shared.

We recommend publishing your Instagram content at different times of the week to see how audience interaction changes.

To get the most out of your daily posts, think about when your followers are most active and submit comments. This may be first thing on a Monday morning or late in the afternoon. Make use of a social media content calendar to keep track of when posts will go up and how effective they are at generating engagement.

Share pictures of people's faces.

Selfies are entertaining, no doubt about it. It turns out they help your Instagram strategy as well.

More than a million Instagram photographs were evaluated by the Georgia Institute of Technology and Yahoo Labs, and it was found that postings with human faces are 32% more likely to generate comments and 38% more likely to receive likes. According to the notion put out by the investigators, faces serve as good vehicles of nonverbal communication to which people respond, beginning in infancy.

Uploading selfies, group photos, and candids on Instagram is a great way to gauge customer reaction to the human side of your business.

Share your best animal photos here.

There is less proof for this, but you and I both know that animals on social media have sway. Animals have long been well-liked online, and now it seems that Instagram "influencers" who specialize in critters might earn as much as their human counterparts do. Consider posting photos of your office pets or a cute picture of a coworker's animal companion on Instagram with some lighter, more playful material to see if it generates more comments on the animal.

Get back to those who have left comments.

Responding to comments may, like other forms of social media, make your audience feel like they're part of a community and give the impression that you care about what they have to say. Users may continue the discussion in the comment thread after they get a reply. People may also comment on the post if they see that your account replies to comments, inviting them to take part in the discussion or answering any questions they may have.

Add relevant emojis to captions to grab readers' attention.

Emojis get people to pay attention to what you're saying, while hashtags get your posts to the top of search results. It's possible that if more people read the captions of your posts, you'll get more responses from them. Make sure the emojis you use fit in with the tone of your brand and make sense with the information you're conveying. Emojis may bring personality and expression to your messages, but just use two or three at the most.

Don't be so sporadic with your updates.

In the same way that posting more often makes your profile seem active and current on other social networking platforms, this is also true of LinkedIn. Instagram posts that are only sometimes published risk being buried. More people will notice your material if you post often and during prime hours. More people may start following you and interacting with your posts if you do this.

Bring attention to a forthcoming Q&A and use the comments to collect questions from fans.

Since Instagram Stories and IGTV have just been released, we may now host and promote live Q&As that may be broadcast utilizing both platforms. Publish a few regular announcements if you plan on doing a live broadcast interview. Every time you make a promotional post, ask your readers to submit a comment with a question they have for the featured guest. There may be a slew of comments and questions from readers, depending on the nature of the interview. In addition, this strategy will offer your audience the idea that they are actively engaging with and contributing to the creation of the content you provide.