TikTok Comment Strategy: How to Get More Likes
One of the most crucial aspects of the TikTok algorithm is the engagement rate, and comments are a component of it.
Having a remark on your video shows that people found it engaging and it should be given greater attention.
If you own a company, comments are a great way to interact with and get to know your followers and customers.
Several potential explanations for the lack of comments on your videos are detailed below.
Reasons why no one is commenting on your TikTok videos
Content redundancy and plagiarism should be avoided at all costs. TikTok viewers may show their indifference by unfollowing you or choosing to ignore your videos.
Users of TikTok will provide positive comments on your video if they find it to be creative and genuine. Try to think of something really new that will pique your audience's interest.
Finish your video with some text or a question.
More feedback may be solicited by simply asking for it. Put a question to your audience at the conclusion of your video, or put one in the comments or the description.
People may provide feedback on your videos in return.
Keep up with the times
TikTok's fads are famous for getting people excited. Challenges, unique sounds, and interesting effects may excite people. The best videos are those that follow current trends and incorporate those trends.
Sometimes millions of likes are accumulated for a single remark on TikTok. Marketing campaigns would be remiss to ignore the opportunity for exposure provided by these genuine interactions with consumers on behalf of the brand. Companies may interact with consumers and increase brand recognition via TikTok comments by demonstrating the company's sense of humor, authenticity, or wit.
In this piece, we'll go over some of the most frequently asked questions (FAQs) about gaining TikTok comments, as well as some of the best strategies used by the most successful businesses to date.
Instead than paying for likes on TikTok, put in the time to earn them.
As for the most important takeaway, it's this: don't pay for TikTok likes. Although technically possible, we strongly advise against spending money on them when you may easily acquire them without spending a dime.
Paid commentators and automated systems are not reliable sources of information about your client base since they are not authentic brand advocates. Initially, your audience may be confused by the seemingly endless stream of good responses and remarks.
You can save time and effort, build confidence, and keep from being called out for utilizing bots in the comments by not using them.
A few things should be remembered if you want to get comments on TikTok the natural way.
First, the comment section's structure is significant.
Those who have liked a remark higher will appear higher on the list. The most relevant and helpful comments are prioritized by the app and moved to the top of the section. Remark-generated reach is the holy grail, so if a business can get a viral comment or video reaction, they've really struck it big. Videos that have received a lot of comments from users will have a higher chance of being included on the For You tab, which is curated by TikTok's algorithm (FYP). If there are many responses, the algorithm will assume that many people are interested and will spread the FYP to additional individuals.
In addition to the first level of interaction, video answers may...
TikTok's comment area is unique among social media sites since users may respond using videos. The artist might instantly respond to a remark with another video. This video answer is shared with the community by being embedded in the comment box.
You may keep the discussion going with the help of TikTok's video response tool. In addition to providing information in the form of video replies to customer inquiries, brands may also use this method to identify and thank individual customers. If a user submits a particularly noteworthy comment, whether it be a request, recommendation, or humorous remark, the company may respond with an individual video answer.
These are just the most fundamental considerations to bear in mind when you plan your TikTok comment strategy. Adopt a forward-thinking mindset and consider out-of-the-box strategies for fostering interaction with your target demographic and forming meaningful bonds.
You may access these settings by visiting your profile and selecting the menu button. Choose the Privacy and Settings tab. Navigate to Comments after selecting Privacy.
You may restrict who can leave comments on your videos here. Anybody, Just Me, My Followers, or My Friends are your options. Once you switch on comments for your public profile, "Everyone" will let anybody leave a remark. If you have set your account to "Followers," only those who follow you will be able to leave comments on your posts. A user's "Friends" are those who follow them and who follow them back on the app.
Deleted comments on previously uploaded videos may also be removed in this manner.
At the bottom of the page, you'll see a toggle that you can use to turn comments on or off before uploading a video or for a single existing video.
Here are nine strategies for making the most of user feedback on TikTok.
TikTok is where all the viral videos are being made right now, from fun dance routines to challenges like the Adult Swim fad. Brands have been actively engaging in various comment trends over the last two years to increase TikTok's profile and capitalize on the platform's growing popularity.
Someone who goes by the handle @ripkekenkenz threatened to shave her head if the Detroit Lions responded to her video. They did, as did a slew of other sports teams, establishing a pattern in which producers cater to companies in an effort to become viral and boost audience participation. As of May 2022, more than 30,000 people have left comments on the video.
Watch how one artist after another shows companies how to communicate with them on their terms by challenging every football club to comment on their film.
When it comes to making the most of the feedback businesses get on TikTok, what additional strategies can you recommend? Some ideas for your future articles are provided below.
1: Get ahead in the comment section by riding the wave of viral material.
Brands often utilize the comment section of a viral video to promote themselves, since this strategy is simple and results in a large number of views. While any company may add a remark to a viral video, the best comments often get the most attention and sharebacks.
This TikTok video from Enterprise, AL, showcasing a quite out-of-the-ordinary Ronald McDonald, received the most likes and was thus awarded to McDonald's.
Through June of 2022, the video has over 8.8 million views. It's worth noting that McDonald's reaction was short and sweet, yet it was effective in drawing in viewers with its comedy.
2. Inspire participation by issuing a persuasive request for action
Many companies encourage discussion in the video's comments area by placing a call to action in the description. A few frequent approaches include encouraging viewers to tag a buddy, drop an emoji or answer a question.
Oftentimes in their TikTok comments, Milk Makeup will post a call to action (CTA) in an attempt to stimulate conversation. The cosmetics company posed this question to its audience in a TikTok: "What would you do if you opened your bathroom cupboard and saw a mountain of Milk products?" A number of comments were answered to directly by the company, and they also requested for emoji reactions.
It's very uncommon for companies to utilize pinned comments as a kind of call to action. These often pose a follow-up inquiry or provide a way to develop an underlying theme. Pinned comments are used by brands to provide answers to frequently asked questions or draw attention to limited-time offers. Pinned comments may also provide context or give additional information that wasn't included in the video itself. Pinning a remark ensures that it always appears at the very top of the comment thread, where all readers may view it.
Smartsheet posted a comment to provide background on their charitable collaboration with McLaren and DeadlyScience. Signage for Smartsheet at the Australian Grand Prix was replaced with DeadlyScience branding. In a second video, they prominently displayed the nonprofit's website and urged viewers to donate.
Pinning a remark on TikTok is a breeze. How? Read on!
For a remark to be "pinned," the relevant video must be accessed.
To "pin" a remark, tap and hold on it. Select the comment pin to save it.
Third, go beyond the typical sponsored post in your collaborations with artists.
The people who provide content for TikTok are a major driving force behind the app's popularity. They do particularly well in the comments area, and many of them are also influential people who work with brands on sponsored videos and advertisements.
If you post too much sponsored material, viewers may get disinterested in your content and your brand as a whole, despite its value. According to the Sprout Social IndexTM for 2022, if creators share sponsored content more often than once or twice a week, 81% of consumers will stop following them. When thinking about how to work with artists on TikTok, brands should think about the comments area and other features like TikTok LIVE.
Brands and artists may work together in the comments area as they did with Emily Zugay. Around the end of 2021, she gained widespread attention for her innovative reimaginings of iconic corporate logos like Apple's and Starbucks'. In a short amount of time, the original TikTok received over 17 million views and over 20,000 comments.
Her sardonic tone and mocking redesigns in the style of early versions of Microsoft Paint caused her comment area to overflow.
She has worked as an ad partner with various companies, including Gymshark and Microsoft, and she continues to reproduce these iconic logos. For the finest "inside joke" on TikTok, Zugay says to ask your favorite company if they'll use one of her unique logos as a profile image.
Tag Old Navy on social media if you have any additional marketing ideas for the apparel company in 2022.
In this touching video, one young man tries to prevent his pals from interrupting the creator's exercise video by jumping in front of the camera. When a well-known company like ESPN promotes such a positive message on its official account, it naturally attracts positive feedback. Ryan Germain, the video's director and producer, displayed a spirit of fair play in keeping with the brand's ideals and personality.
See below for the cosmetics company's response to the criticism. Not only did Nars get the most upvoted comment and keep the dialogue going with the author after it was closed to the public in the comments area, but they also got nice responses from other readers.
Sani, a clothing company inspired by India and South Asia created by two sisters, performs a fantastic job moderating the comments area, where customers may express their opinions and opinions about the brand. Customers demanded more diverse sized options, so the company started offering more of them.
Later, the company announced on their TikTok website that they were looking for models of various sizes to appear in their next advertisement.
The Sani sisters have a habit of responding to their audience in the comments section, where they provide advice, alternatives, and explanations. For instance, numerous buyers inquired about expanding their sleeve options, and the staff provided helpful responses.
The sisters provide a video response and explanation to a query regarding bespoke orders on TikTok below.
Be careful no matter what you decide. A small but vocal minority of customers feel betrayed when a company ignores their comments, particularly if it's well-founded. It shows the company is afraid of criticism or doesn't have the means to deal with it effectively. If comments are disabled, users will not be able to participate, which might reduce the site's overall reach. It's a lost chance to form meaningful relationships with your clientele.
Having a remark on your video shows that people found it engaging and it should be given greater attention.
If you own a company, comments are a great way to interact with and get to know your followers and customers.
Several potential explanations for the lack of comments on your videos are detailed below.
Reasons why no one is commenting on your TikTok videos
Content redundancy and plagiarism should be avoided at all costs. TikTok viewers may show their indifference by unfollowing you or choosing to ignore your videos.
Video repurposing
Some kind of material are more suited to some social media than others. Don't upload the same video to TikTok that you already have on another network, like YouTube.Making poor use of hashtags
It's possible that you're not obtaining comments on your videos because you're include hashtags in the description that have nothing to do with the subject matter. Hashtags are an essential part of any online presence.Tips for attracting more likes and comments on your TikTok uploads
Keep things genuine and unique.
Users of TikTok will provide positive comments on your video if they find it to be creative and genuine. Try to think of something really new that will pique your audience's interest.
Finish your video with some text or a question.
More feedback may be solicited by simply asking for it. Put a question to your audience at the conclusion of your video, or put one in the comments or the description.
Reply to people's video comments
Leaving comments on other films and responding to the remarks of others is a great way to get visibility and contact.People may provide feedback on your videos in return.
Keep up with the times
TikTok's fads are famous for getting people excited. Challenges, unique sounds, and interesting effects may excite people. The best videos are those that follow current trends and incorporate those trends.
What you need to know about TikTok comments to boost engagement
The comments section of the video sharing app TikTok adds another dimension to the app's appeal beyond the viral videos and hip dances for which it is renowned. The TikTok comment area is more than simply a place to express an opinion; it's also a hub for meta-discussions on various topics and hilarious jokes. Many users believe this to be the most valuable aspect of the program, with big commenters making money by appealing to the masses and Twitter repost sites like @commentsooc highlighting the most interesting comments.Sometimes millions of likes are accumulated for a single remark on TikTok. Marketing campaigns would be remiss to ignore the opportunity for exposure provided by these genuine interactions with consumers on behalf of the brand. Companies may interact with consumers and increase brand recognition via TikTok comments by demonstrating the company's sense of humor, authenticity, or wit.
In this piece, we'll go over some of the most frequently asked questions (FAQs) about gaining TikTok comments, as well as some of the best strategies used by the most successful businesses to date.
Instead than paying for likes on TikTok, put in the time to earn them.
As for the most important takeaway, it's this: don't pay for TikTok likes. Although technically possible, we strongly advise against spending money on them when you may easily acquire them without spending a dime.
Paid commentators and automated systems are not reliable sources of information about your client base since they are not authentic brand advocates. Initially, your audience may be confused by the seemingly endless stream of good responses and remarks.
You can save time and effort, build confidence, and keep from being called out for utilizing bots in the comments by not using them.
A few things should be remembered if you want to get comments on TikTok the natural way.
First, the comment section's structure is significant.
Those who have liked a remark higher will appear higher on the list. The most relevant and helpful comments are prioritized by the app and moved to the top of the section. Remark-generated reach is the holy grail, so if a business can get a viral comment or video reaction, they've really struck it big. Videos that have received a lot of comments from users will have a higher chance of being included on the For You tab, which is curated by TikTok's algorithm (FYP). If there are many responses, the algorithm will assume that many people are interested and will spread the FYP to additional individuals.
In addition to the first level of interaction, video answers may...
TikTok's comment area is unique among social media sites since users may respond using videos. The artist might instantly respond to a remark with another video. This video answer is shared with the community by being embedded in the comment box.
You may keep the discussion going with the help of TikTok's video response tool. In addition to providing information in the form of video replies to customer inquiries, brands may also use this method to identify and thank individual customers. If a user submits a particularly noteworthy comment, whether it be a request, recommendation, or humorous remark, the company may respond with an individual video answer.
Third, brands typically make remarks on viral videos.
The habit of commenting on viral videos is also widespread. You can see how companies are capitalizing on the potential audience by commenting on hot videos in the Discover section. Social media marketers, on the other hand, engage with TikToks that have mentions of their company or product. The video's quality increases if it reflects well on the company and its values and if it features any fresh offerings.Fourth, knowing the app's purpose is crucial.
The importance of being faithful to the app's culture should therefore not be underestimated. Keep it light and humorous, but there's a thin line between clever and cringeworthy. The comment area might be challenging to navigate if you are unfamiliar with the app. When trying to get exposure amongst the younger demographic, it's extremely important to know how to develop connections in the TikTok comment area.These are just the most fundamental considerations to bear in mind when you plan your TikTok comment strategy. Adopt a forward-thinking mindset and consider out-of-the-box strategies for fostering interaction with your target demographic and forming meaningful bonds.
TikTok comment activation instructions
Are you prepared to launch? How to choose who may comment on your videos:You may access these settings by visiting your profile and selecting the menu button. Choose the Privacy and Settings tab. Navigate to Comments after selecting Privacy.
You may restrict who can leave comments on your videos here. Anybody, Just Me, My Followers, or My Friends are your options. Once you switch on comments for your public profile, "Everyone" will let anybody leave a remark. If you have set your account to "Followers," only those who follow you will be able to leave comments on your posts. A user's "Friends" are those who follow them and who follow them back on the app.
Deleted comments on previously uploaded videos may also be removed in this manner.
At the bottom of the page, you'll see a toggle that you can use to turn comments on or off before uploading a video or for a single existing video.
Here are nine strategies for making the most of user feedback on TikTok.
TikTok is where all the viral videos are being made right now, from fun dance routines to challenges like the Adult Swim fad. Brands have been actively engaging in various comment trends over the last two years to increase TikTok's profile and capitalize on the platform's growing popularity.
Someone who goes by the handle @ripkekenkenz threatened to shave her head if the Detroit Lions responded to her video. They did, as did a slew of other sports teams, establishing a pattern in which producers cater to companies in an effort to become viral and boost audience participation. As of May 2022, more than 30,000 people have left comments on the video.
Watch how one artist after another shows companies how to communicate with them on their terms by challenging every football club to comment on their film.
When it comes to making the most of the feedback businesses get on TikTok, what additional strategies can you recommend? Some ideas for your future articles are provided below.
1: Get ahead in the comment section by riding the wave of viral material.
Brands often utilize the comment section of a viral video to promote themselves, since this strategy is simple and results in a large number of views. While any company may add a remark to a viral video, the best comments often get the most attention and sharebacks.
This TikTok video from Enterprise, AL, showcasing a quite out-of-the-ordinary Ronald McDonald, received the most likes and was thus awarded to McDonald's.
Through June of 2022, the video has over 8.8 million views. It's worth noting that McDonald's reaction was short and sweet, yet it was effective in drawing in viewers with its comedy.
2. Inspire participation by issuing a persuasive request for action
Many companies encourage discussion in the video's comments area by placing a call to action in the description. A few frequent approaches include encouraging viewers to tag a buddy, drop an emoji or answer a question.
Oftentimes in their TikTok comments, Milk Makeup will post a call to action (CTA) in an attempt to stimulate conversation. The cosmetics company posed this question to its audience in a TikTok: "What would you do if you opened your bathroom cupboard and saw a mountain of Milk products?" A number of comments were answered to directly by the company, and they also requested for emoji reactions.
It's very uncommon for companies to utilize pinned comments as a kind of call to action. These often pose a follow-up inquiry or provide a way to develop an underlying theme. Pinned comments are used by brands to provide answers to frequently asked questions or draw attention to limited-time offers. Pinned comments may also provide context or give additional information that wasn't included in the video itself. Pinning a remark ensures that it always appears at the very top of the comment thread, where all readers may view it.
Smartsheet posted a comment to provide background on their charitable collaboration with McLaren and DeadlyScience. Signage for Smartsheet at the Australian Grand Prix was replaced with DeadlyScience branding. In a second video, they prominently displayed the nonprofit's website and urged viewers to donate.
Pinning a remark on TikTok is a breeze. How? Read on!
For a remark to be "pinned," the relevant video must be accessed.
To "pin" a remark, tap and hold on it. Select the comment pin to save it.
Third, go beyond the typical sponsored post in your collaborations with artists.
The people who provide content for TikTok are a major driving force behind the app's popularity. They do particularly well in the comments area, and many of them are also influential people who work with brands on sponsored videos and advertisements.
If you post too much sponsored material, viewers may get disinterested in your content and your brand as a whole, despite its value. According to the Sprout Social IndexTM for 2022, if creators share sponsored content more often than once or twice a week, 81% of consumers will stop following them. When thinking about how to work with artists on TikTok, brands should think about the comments area and other features like TikTok LIVE.
Brands and artists may work together in the comments area as they did with Emily Zugay. Around the end of 2021, she gained widespread attention for her innovative reimaginings of iconic corporate logos like Apple's and Starbucks'. In a short amount of time, the original TikTok received over 17 million views and over 20,000 comments.
Her sardonic tone and mocking redesigns in the style of early versions of Microsoft Paint caused her comment area to overflow.
She has worked as an ad partner with various companies, including Gymshark and Microsoft, and she continues to reproduce these iconic logos. For the finest "inside joke" on TikTok, Zugay says to ask your favorite company if they'll use one of her unique logos as a profile image.
Take collaborative work off your smartphone and into the real world
High school senior Samuel Beasely posted a TikTok in late 2021 in which he said, "[getting] the most fire Old Navy commercial ever," prompting 1,300 viewers to share videos they'd want to see in an ad and drawing the attention of Old Navy's marketing agency. Almost immediately after, Old Navy debuted a new springtime ad that was inspired by user feedback on TikTok. An overlay of screenshots emphasizes that the commercial was created based on input from actual users.Tag Old Navy on social media if you have any additional marketing ideas for the apparel company in 2022.
5. Get approval before sharing user-generated information that invites discussion.
The user-generated material in the TikTok comments area is a gold mine (but you have to share the jackpot, of course). A company's TikTok profile may have creator-made videos advertising the company's wares. User-generated material that is consistent with a brand's ethos is also often included. ESPN, in this case, contacted the video's original author to request permission to re-post the content on their website.In this touching video, one young man tries to prevent his pals from interrupting the creator's exercise video by jumping in front of the camera. When a well-known company like ESPN promotes such a positive message on its official account, it naturally attracts positive feedback. Ryan Germain, the video's director and producer, displayed a spirit of fair play in keeping with the brand's ideals and personality.
TikTok Duets and content from independent producers deserve your attention.
Your company may get traction by engaging with both large and small accounts, not only by commenting on popular videos or partnering with big producers. Creator @dakkatsu reviewed the new Light Reflecting Foundation by Nars Cosmetics in an honest TikTok Duet with influential YouTuber Jackie Aina.See below for the cosmetics company's response to the criticism. Not only did Nars get the most upvoted comment and keep the dialogue going with the author after it was closed to the public in the comments area, but they also got nice responses from other readers.
7. Access consumer feedback via the feedback area.
TikTok users aren't scared to say what they really think in the comments area, and this candor may help businesses get valuable information from the consumer voice. The comments section's genuine tone and content are reflective of real-world responses, both favorable and negative.Sani, a clothing company inspired by India and South Asia created by two sisters, performs a fantastic job moderating the comments area, where customers may express their opinions and opinions about the brand. Customers demanded more diverse sized options, so the company started offering more of them.
Later, the company announced on their TikTok website that they were looking for models of various sizes to appear in their next advertisement.
The Sani sisters have a habit of responding to their audience in the comments section, where they provide advice, alternatives, and explanations. For instance, numerous buyers inquired about expanding their sleeve options, and the staff provided helpful responses.
The sisters provide a video response and explanation to a query regarding bespoke orders on TikTok below.
8. TikTok comments should be disabled cautiously
Customer praise is wonderful, but constructive criticism is unavoidable. To avoid any potential PR disaster, some companies choose to switch off comments entirely, while others only do so when absolutely necessary.Be careful no matter what you decide. A small but vocal minority of customers feel betrayed when a company ignores their comments, particularly if it's well-founded. It shows the company is afraid of criticism or doesn't have the means to deal with it effectively. If comments are disabled, users will not be able to participate, which might reduce the site's overall reach. It's a lost chance to form meaningful relationships with your clientele.
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