How to Gain More Spotify Followers in 2022 (11 Key Tips)

Spotify is the leader when it comes to streaming music.

Artists need a good plan for how to get people to listen to and follow their Spotify profile if they want to be successful and grow their fan base naturally.

As a musician, it's great to get more streams on Spotify, but how can you get those listeners to keep coming back to stream your new songs?

One of the best ways to make sure your fans hear your new songs and keep listening to your music is to get active followers on your Spotify artist profile.

As an artist, it takes time to build up your Spotify account. Yes, there are some cool tricks to beat the Spotify algorithm, but it doesn't happen overnight.

Getting more people to follow you and visit your Spotify profile takes time.

This guide should show artists X ways to get more people to follow them on Spotify.

1. Don't pay for fans.

Okay, so let's talk about what you shouldn't do before we get into how to get more followers on Spotify and what you should do.

Don't pay for Spotify plays or followers, no matter what you do.

It's a desperate attempt to make your profile numbers look bigger than they really are, which doesn't help anyone.

If you want your music to show up on algorithmically generated Spotify playlists like the Discover Weekly Playlist, Release Radar, and more, getting followers is a great way to tell Spotify that they should pay attention to you.

It's a way to interact with Spotify that makes the algorithm better and helps spread your music to more people.

However.

They must really exist.

There are people in the world who are listening to your music and enjoying it. Making up your numbers won't help you in any way, and it could even get you into trouble.

It can mess up your profile, the algorithm for "Fans also like," and other things.

It also doesn't take into account the bigger picture of making a real buzz around you.

2. Use social media to promote your Spotify account

If you want to get more people to follow you on Spotify, you should use the platforms and audiences you already have.

On social media, people who might listen to you or follow you are already waiting.

Start directing your audience to these streaming platforms so that people who follow you on social media will also follow you on Spotify.

You should hit this hard and make it very clear where fans should go and what they should do.

Your email signature, Instagram bio, YouTube descriptions, and just about anywhere else.

If you are already working hard to promote your music online and on social media, all you have to do is harness that power and send it where you want.

3. Keep your artist profile up-to-date

What are you waiting for if you haven't claimed your Spotify For Artists page yet?

Spotify for Artists is full of useful features, data, and everything else you need to make sure your artist profile is as good as it can be.

Have you added good photos of the band?

Your story in your bio?

Your own artist on your page about artists?

Your own list of music?

Links to your social media profiles?

If you're a musician who wants to get more Spotify followers, you need to treat Spotify like it's just as important as your music.

Spotify will take you more seriously if you take Spotify seriously and work hard to make your artist profile look as good as possible.

This is my best advice.

Use Spotify like you would Facebook or Twitter.

Make sure to update it often and fill it with the best content you can. You want people to visit your Spotify page and stay there for a long time. This is how you get people who are just passing by to follow you on Spotify.

Think about all the ways you market your music on Instagram, Facebook, Tik Tok, and other sites to get more followers.

Treat your Spotify profile the same way, and the number of people who follow you will grow.

4. Put out more music more often

Spotify uses an algorithm to tell listeners about new music and Spotify playlists.

It's about as close as you can get to social media without interacting with other people.

Spotify only wants to do one thing. To keep listeners on Spotify.

It's not hard at all.

The more you, as a musician, keep fans and users on Spotify, listening to content, streaming songs, and checking out new releases, the more Spotify will reward you.

Spotify keeps an eye on everything. The Spotify algorithm takes into account song skips, listens, user behavior, playlist additions, follows, and so much more.

So, now that we know there is an algorithm, how can we make the most of this?

It goes without saying that bands and musicians who want to get more followers on Spotify should make good music. But the plan for 2022 and after is to focus on making something that people will want to come back to again and again.

Here is where you should try to change direction and make more music that your fans want to hear more often.

5. Add your music to playlists on Spotify

Getting on Spotify playlists is an art in and of itself, and the rabbit hole goes so deep.

If you can get your new songs and releases on popular Spotify playlists like Discover Weekly, New Music Friday, or even curated playlists from influencers, it can be a game-changer for your music career and the number of people who follow you on Spotify.

Through Spotify For Artists, you can send your music directly to playlists made by Spotify editors.

If you want your song to be considered for a playlist, you can send it to Spotify 4 weeks before it comes out.

To have the best chance of getting on a popular playlist, you need to work on your profile and music marketing in general first.

Again, if you're serious about Spotify, they will be too.

Before you try to get on a Spotify playlist, you should give it some thought.

6. Tell the people who make Spotify playlists about your music

People outside of Spotify are the ones who make curated and influencer playlists.

Most of the time, these are people or groups that already have a large number of followers, like social media influencers, bloggers, radio stations, website owners, or just fans.

You can quickly increase the number of streams and followers you have by tapping into the audiences of the people who make playlists and by finding new listeners, fans, and followers in your niche.

My new tool for making playlists, SONAR, is now live in DKMBA, where you can find over 7,000 playlists. It's an easy way to find the curator's contact information so you can talk to them about putting your new music on a reputable playlist.

When you do send your music to people who put together Spotify playlists, make sure you're talking to the right people and that your outreach message is personal. It has to be the right style, genre, and other things.

7. Make your own playlists and promote them

There are a lot of tips and articles on how to get your music on other people's playlists, but what about making your own playlist and getting people to follow it?

The best leverage is having your own asset and making a specific playlist.

Getting more people to follow your playlists can lead to more people following your artists' accounts on Spotify.

Make a niche or genre-specific playlist and tell your fans and listeners about it.

Of course, you should throw in a few of your own songs for good measure.

If your songs are on a popular playlist, this is good for the Spotify algorithm. It's fine if you're the first person to own that playlist.

Streaming numbers, playlist followers, and Spotify followers will naturally go up this way.

8. Ask your fans, friends, and family to follow you on Spotify

In order to get more followers and streams on Spotify, we can sometimes think too much about how to promote it.

This isn't the most clever way to promote your music, but asking friends, family, and fans is a pretty easy way to get real people to hear it.

This is one of the best and most natural ways to get more real people to listen to your Spotify playlist, new releases, and get more followers.

If you want to grow on Spotify, it's important to show your audience the way by guiding them to where they should be.

This means they need to know exactly where they are supposed to go and what they are supposed to do.

Just ask them to help you out and give you a follow on Spotify.

9. Make your work stand out

The best musicians know how to get people's attention with their advertising.

Cover art on Spotify is a big part of how users tell different types of music apart. Like YouTube thumbnails, artwork can make a person decide in a split second whether or not to engage.

Whether you're making cover art for your own album, a single, or a playlist, you need to make something that stands out and makes people want to listen.

Most types of music have their own visual style, so look at the artwork of your favorite artists or album covers for ideas.

There are also many websites where you can find free images that go with the music on your playlist. Canva is a great free tool for making cool artwork in the right sizes.

The perfect cover image would make people want to listen to your playlist or release before they've even heard it, turning them into new fans.

This is a great way to get more streams on Spotify and really get the hang of how to promote on Spotify visually.

Use keywords to make it easier for people to find your playlist.

Did you know that Spotify can be used to find things?

I know. Surprised.

If you use your playlist's title, description, and art in a smart way, it will be easier for people to find your playlists.

For example, putting "workout" into the search bar on Spotify brings up a long list of popular playlists that people can enjoy.

Some of these playlists for working out are made by Spotify. Others were made by users and editors.

The algorithm and Spotify SEO work together to get these playlists to the top of search results (search engine optimization).

The algorithm looks at the data and habits of listeners and the keywords and data that the playlist creator has given Spotify to figure out which playlists should get more love.

See how this EDM workout playlist has related phrases like "gym songs," "gym music," "gains," "pump," and "muscles," as well as a great title and thumbnail, so that users know what the playlist is about?

Try this with your own playlists that include one or two of your own songs.

So, your playlist can grow into a real monster, which will get you more followers on Spotify.

11. Get your Spotify out there When you do a live show

This part of promoting music is so easy to forget.

If you are in a band or an artist who plays live music often, you should shout about the things that are important to you.

Make it a part of your show when you write the next set list for your live band.

A set list is more than just a list of the songs you want to play.

It should also have spaces for important messages, like links to your social media, your latest single, merchandise you want to sell, and, of course, your Spotify, so that the fans who are interested enough to watch you play can join your Spotify community.